Suavecito Original is a water soluble gel based product that features some beeswax and castor oil in it, giving it a slightly more firm and oily texture compared to your traditional gel you'd find in a drug store or supermarket. The formula makeup of the product is made largely of chemicals so this isn't a product that is going to nourish or condition the hair, however it's extremely easy to wash out. It's very easy to apply, has an average hold (for being classified as a medium hold) and provides a natural shine. For most people this is the starter product that they use before getting into the higher quality home brew products, and is a product that almost all pomade enthusiasts carry. You may be asking why pomade snobs would carry a product like Suavecito, and there are a few reasons.
The scent on Suavecito is one of the best you'll find at the price point and I've personally received compliments on how my hair has smelled while using it. It doesn't have a scent that can be compared to anything in nature, it's more of a chemical based cologne type of scent. Since the product smells great, is lightweight, and washes out easy, it also comes with a lesser known feature which is it's a great degreaser. Degreasing is the process of removing other products from your hair completely. When you get into oil based or waxy products, there is always residue left over as water will not wash these out alone and sometimes multiple shampoo's are required. However if you use Suavecito on the second or third day after using oil based products, you'll find the product will latch on to the build up and works as a great degreaser while still allowing you to style your hair in a decent manner.
Styling with Sauvecito is very easy and it provides good control to your hairstyling. The ease of use and quality finish to the product has made it a favorite in barbershops and the brand has risen to compete with Layrite which is an amazing feat. Suavecito's success is predicated on having a good product that most men would say is superior to products they find in drug stores that are more expensive while having incredible branding and messaging as a company. This dual threat creates brand loyalty in more ways than one and even though Suavecito doesn't have the best water based product in terms of quality, it remains on of the most popular products people use today.